Tuesday, September 29, 2009

Starbucks - Coffee

Starbucks – Coffee

Starbucks coffeehouse chains seem to be on every corner in every major city, and within the last few years, can now be found in our grocery stores. When I am in the public domain I have noticed those who are carrying a coffee or tea, chose to get it from a Starbucks. It seems, as people’s lives get busier so does their need to keep moving, and stay awake. The caffeine in coffee or tea gives that morning jolt or afternoon pick-me-up that’s needed to take on the day. Their drinks come in three sizes and are made to order anyway you want. This pick-me-up can range in price from a 1.20 to 6.00 depending on what kind of drink you prefer.

The Starbucks Coffee Company started selling their deliciousness in a single coffeehouse in Seattle Washington. They currently have over 16,000 locations spanning from US and Canada to Japan. Starbucks is about to unveil a new line of instant coffee. They are also working on putting out 2 new applications for the iPhone that will allow customers to order their drinks and pay for them by phone. Starbucks also offers setup’s that allow business to offer Starbucks in break rooms or at catered events.

The reason I choose Starbucks for this spotlight is because of its popularity with my peers. Starbucks is a very pricey way to get caffeine. If I were to buy a coffee from there daily I would be spending over $30.00 a week on a beverage. And those of us who have a caffeine addiction have to have coffee every day, not just Monday through Friday. Starbucks doesn’t even seem effected by all the new energy drinks on the market.

Energy drinks are a cheaper alternative to the expensive coffee habits we have developed.

Although, every time I pass a Starbucks there is always a long line in the drive thru. I wonder how people can afford this cost in our current economy? Is this proof we are an overindulgent society?

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